Currently, some 20 women and men are continuing their professional training as “marketing specialists“ at the IHK-Akademie of Nuremberg. One of the training goals is to implement academic knowledge directly in the real business world. With this in mind, over the past few weeks the group has been working on a marketing concept for the shopping and activity center – mercado – on the Äussere Bayreuther Strasse.

Until the presentation deadline on November 30, the prospective marketing specialists still have a few long nights ahead of them – in addition to their daytime jobs. It is already clear, however, that the group will receive optimal support for their project from the gernBotschaft agency in Fürth, with respect to organization, infrastructure, and, not least of all, with one or two strong espressos to keep them going.

“Our aim was not to slip the professional expertise of a full-service agency through the back door of the project. The results are coming 100% from the group,” says Roland Neumann, course participant and simultaneously gernBotschaft’s person responsible for e-media. And he adds, “But it is important that we find a home here, so to speak. We have full access to the agency’s technology, rooms are made available to us at any time – and naturally a word of encouragement here and there is also appreciated. Above all, when it is getting late again.”

So we hope that the future marketing specialists can take advantage of this momentum, not only for a successful presentation in November, but, of course, also for the benefit of their companies and the regional economy.