The Liverpool Institute for Performing Arts (LIPA), which was founded under the patronage of Sir Paul McCartney, held its national audition for Germany on April 2, 2004, in the SiemensForum in Munich. In picking this site, the Fürth agency gernBotschaft made an excellent choice. In an ambience that is perfect for communication and presentation, the contenders had the space they needed for a successful performance.

Those who convinced the panel of experts that they have the talent and commitment necessary for their dream profession in music, acting, dance, design, or management will be able to begin their studies in September 2004. Awaiting the students at the Institute, as Mark Featherstone-Witty, the initiator and director of the LIPA, emphasizes, “is an interdisciplinary educational concept unique in Europe that creates the best prerequisites for a career onstage or behind the curtains in the international entertainment industry.”

gernBotschaft Gesellschaft für Kommunikation in Fürth functions as the contact party for sponsors and students, and it is also one of the organizers of the annual auditions. As Säcko Kick, member of the Managing Board, stressed, the agency is especially happy “to have brought LIPA to the SiemensForum. We could thus unite in an unusual and enjoyable way two things that, at first glance, have little in common: our work for a global electronics corporation and our connection to the entertainment industry.”