The SEMICON Europa is the leading European trade show for the semiconductor industry, and Siemens Automation and Drives is a supplier that has done a lot for the target group of manufacturers. How does one bring the forum and interested parties together? How are potential trade show visitors not only made curious about Siemens, but also convinced of its competence in the industry?

A typical communications “special” for gernBotschaft, which was commissioned to conceive and design the trade show invitation in both print and electronic media. And the solution was also typical gernBotschaft – something out of the ordinary. On the one hand, it was an ingenious invitation that literally enables new insights and creates the desire to try out the interactive CD packed inside. On the other hand, it was that animated digital presentation with lots of details, useful tips, and, naturally, a link to the corresponding industry portal. Communications that covers the whole range – from a single source.

Ultimately, however, it is not the art that is decisive, but rather the practical impact. And nothing may be more convincing here than the opinion of the critical customers themselves. As Andrea Lüdecke, Marketing Communications Manager of Siemens Competence Center Semiconductor Industries, formulated it: “… very different from the other invitations, great selection of medium, extravagant and nevertheless concise and simple to use.” That leaves nothing to add – except the mutual anticipation of the next SEMICON trade show.