gernBotschaft again supported its client Siemens at this year’s Hannover Messe – in particular, the industrial Groups Automation and Drives and Industrial Solutions and Services – with a broad palette of informational materials. Trade show visitors were able to learn about the scope of Siemens’ business activities via printed materials, PC presentations, and online information – all done by gernBotschaft.

The Hannover Messe is the largest and most comprehensive showplace in the world of industry. For Siemens, it is also the top trade show, ahead of CeBIT and various special-interest events. This year, special attention was paid to the increasingly converging world of manufacturing equipment and automation products, communications and IT solutions and industrial services.

Siemens’ declared philosophy is to fill the resulting demand with an integrated solution and service spectrum. This is an idea that also plays a key role in communications – with a coherent, self-contained spectrum of brochures, presentations, and Internet content. On-site technical support rounds out the overall service of gernBotschaft.

Because, as they say, after the fair is before the fair, the proven collaboration between client and agency will be continued soon with intensity – in additional projects to reinforce the Siemens concepts of “Totally Integrated Automation” and “Completely Integrated Solutions.”