The Fürth-based communication agency gernBotschaft has been granted a top-class product-launching budget for Siemens Building Technologies (Zug/Switzerland). The decision was made at the conclusion of a conceptual design presentation, in which – in addition to gernBotschaft – agencies from the US and Switzerland had participated.

The campaign includes a number of interlinking communication measures in various media. Initially, it will kick off in eight European countries, and then, during a later phase, will be implemented in 14 other countries. In addition to the conceptual, creative, and content-related work, gernBotschaft will also be involved as a partner in the complex coordination tasks.

For the agency, winning this budget is another milestone in a series of successfully completed pitch presentations, among others, for the Klinikverbund der Deutschen Rentenversicherung Mittel- und Oberfranken (Association of Clinics of the German Pension Insurance Fund of Central and Upper Franconia), as well as for the international management training of Siemens AG (Siemens Leadership Excellence). This new budget means further growth in qualified jobs, e.g., in the areas of project management, art direction, and the content- and text-related development of topics that require elaboration – one of gernBotschaft’s main areas of expertise. At the conclusion of its current recruiting campaign, the agency, which is gradually becoming a job magnet in the region, will employ more than 25 full-time employees.