On March 7, 2006, gernBotschaft invited mid-sized regional companies to a business dinner, with the aim of explaining the opportunities and possibilities of targeted direct-mail campaigns. For the Fürth-based agency, the topic of direct marketing is increasingly becoming another cornerstone that supplements classical communication solutions.
”Are Your Mailings Effective?“ – for Frank-Daniel Beilker, gernBotschaft’s direct marketing specialist, there can be only one answer to this question: an emphatic “Yes”, as long as the concept is right, a goal is defined, and the target group is clearly circumscribed. Without a reason and strategy, one can waste a lot of money with direct-mail campaigns, Beilker said in his talk to the mid-sized companies on March 7, 2006. On the other hand, he said, a well-conceived and well-planned action at the right time is an excellent way to gain new clients and generate sales.
As the “bestseller-mailing” partner of DP Com, a subsidiary of the Deutsche Post AG (German Postal Service), gernBotschaft invited the mid-sized regional businesses to the business dinner, an information event that, for many companies, constituted their first contact with the topic. The most important aspects were highlighted from the agency’s perspective, as well as the perspective of DP Com’s direct-marketing center, with Heike Kühl and Silvia Rohlederer as presenters. A few days later, within the context of a mailing consultation, interested participants had the opportunity to describe their individual goals and general framework in greater detail.
According to the guests, one thing worth noting about the event was not only its informative character, but also the authentic atmosphere in the agency’s cafeteria – that is, right in the middle of the proper context for conceptualization, creative efforts, and professional implementation.