This gernCompetency reaches beyond the B2B world: For Nuremberg’s VEDES Group we are creating the VEDES competency catalog, which portrays the full product range of the leading European company focused on play and leisure activities. The objective is to clearly differentiate the Group from discounters and department stores.

 The Book of Wishes, which is distributed in specialized VEDES stores to children, parents and grandparents, is therefore more than just a catalog. It’s the expression of a philosophy. Once again, as in 2005, gernBotschaft as the lead agency has created a new photographic and design framework. This process was used during the past few weeks to portray some 500 products on 124 pages.

But the real heroes of this book are the children in it. Child models, customers’ children, gernBotschafters’ children – their personalities and enthusiasm are genuine. One can sense that this isn’t just about highly professional advertising photography but also about having fun. So much fun that an occasional unscheduled model – perhaps a sibling – has managed to get into the picture: Who can blame the little sister of the nurse in the photo for wanting to play the patient? Or another child for climbing on the toy horse behind the rescued princess?

 Other gernProjects for the VEDES Group in 2006 included monthly POS posters, the summer catalog and flyer for the SPIELZEUG-RING brand, the VEDES Christmas Catalog; packaging design, and more.