“Customer Care – Life“ comprises different services Siemens Healthcare offers demanding target groups in the healthcare sector. A high-quality brochure was planned to help to better communicate its portfolio to the market. Upon the recommendation of the department Corporate Communications, those responsible for “Life” from Siemens USA came with this task to gernBotschaft, which they knew so far only as designers of information graphics. The brochure project went very well, professional, and smooth, across the Atlantic – with the effect that the creatives from gernBotschaft drew interest from Great Britain. Now, only the English Channel separates the client and the agency. Soon, this distance might become larger again – as now even Australia is showing concrete interest in the services of gernBotschaft.