We made it: The book “People. Places. Energy.” – an editorial trip around the world that is visiting groundbreaking projects of the Siemens Energy Sector – was knighted with the admission into the “Jahrbuch der Werbung” (yearbook of advertisement). With its decision, the jury recognized the exceptional character of this medium. On 250 pages, the reader can experience the diversity and fascination of a topic that hasn’t lost any of its relevance through the financial crisis: Because it’s about the question how the world can meet the growing energy demand in the coming years – reliably, affordable for everyone, and without affecting the climate change.

Initiators of this book project were the Siemens Energy Sector and the Nuremberg-based event agency Create & Realize. As a worldwide supplier of technologies for power generation, transmission, and distribution, Siemens was looking for new ways to address customers in the top and middle management of electric supply companies and industrial enterprises – off the beaten track. And with a focus on international best-practice reference projects.

The book “People. Places. Energy.” meets this requirement – by being full with stories about electrical and human energy; by melting project documentations with enthralling accounts of the journeys to the project sites and countries. It presents not only energy aspects from wind energy generation to the power supply of the highest railroad line in the world; with fascinating reports and in stunning pictures, it also imparts the manifold impressions and describes the encounters and anecdotes the author Bernhard Pluskwik experienced on the road. That the “weekend trips” to Brazil, China or Russia were worth it show the results of a survey Siemens conducted in a next step: The tendency was clearly to the top of the scale.