Yes, they still exist – Siemens topics that are new even for gernBotschaft. Or more precisely: were new. Radiation therapy systems for cancer treatment, developed and marketed by the Business Unit Oncology Care Systems, are such a topic. After moving the Customer Relationship Management (CRM) from the U.S. to Erlangen in Germany, a new agency partner for the communicational work was looked for – and found after a labor-intensive pitch presentation end of January 2009: “And the winner is gernBotschaft”.

One of the decisive factors for the decision was the comprehensive knowledge built-up the agency from Fürth accomplished in a short period of time – as well as the emotional power of the two presented communication ideas including the strategic approach. “There was hardly a topic lately that was so emotional for us than dealing with cancer and cancer therapy”, specified Bernhard Pluskwik, manager of gernBotschaft, one of the reasons – which Ursula Sieberg from Siemens OCS confirmed: “We clearly sensed the identification and this definitely played a role when deciding for the agency”, said the head of marketing.

Classic media to support sales have priority for now – even though it were the new media realizations of the agency that convinced the client in the first place. But even at OCS, the entire communication building doesn’t have to be realized in one day.