Five clinics – one line
Create a common image and uniform communications landscape for the five rehabilitation clinics within the clinic group of Deutsche Rentenversicherung (DRV) Ober- und Mittelfranken as well as for the clinic group itself.
gernBotschaft developed compulsory guidelines for corporate design and wording to ensure the greatest possible uniformity and to serve as a basis for all communications. Measures such as brochures and websites created using an integrative content management system were implemented in accordance with these guidelines. Regular round table discussions were held to ensure that everyone involved from all of the clinics was working in synch.
DRV Ober- und Mittelfranken has more than 2,100 employees and is a funding institution for the German Pension Fund. It is responsible for the administration and payment of statutory pensions in the region and serves as the funding institution of the clinic group.