Fire safety – new paths for tried-and-true products
Handle the international launch of a new line of fire safety products and solutions from Siemens Building Technologies (Switzerland). gernBotschaft won the account in an international pitch competition.
After a strategy workshop with product and marketing managers, we developed comprehensive campaign motifs and core messages for the Sinteso™ fire alarm system and implemented measures at all levels – from image to product, from flyers and brochures to presentations to a road show and film, and for internal and external target groups in 22 countries in Europe and around the world.
Siemens Building Technologies is a leading global supplier in the fields of building safety and security, building automation and cost-effective building operation. The company’s services cover the development and production of high-tech products and systems as well as customized complete solutions and comprehensive services.