The core of the marketing concept for the syngo portal “Referring Physician“ contains all information on the portal, as well as all media that the radiologist can pass on to the referring physician. Via a multimedia application, the radiologist acquires quick access – e.g., in order to be able to manage, open, store, and copy available materials, or provide the materials to referring physicians. All media can be viewed using the preview function. Integrated films summarize the most important arguments in an entertaining way.