On the path to the “Brand IT”
syngo® is a well-established medical imaging software. In the fall of 2005, our task was to accompany syngo, on the communication level, as it was further developed into a comprehensive diagnostic and treatment software – the “Brand IT” of Siemens.
We created integrated internal and external communication media – from sales presentations to brochures and application demos, and even Flash-sound compositions – which are useful for the most diverse events. The theme was, literally, “played”: By using an online game, radiologists could make live tests to see how much time they would save with a new feature from the syngo world.
As one of the world’s largest suppliers in the healthcare industry, Siemens Medical Solutions offers one-stop shopping for groundbreaking medical technologies and the most modern medical information systems, management consulting, and customer service.